▸Owned product analytics & decision charter for Farmer App (~0.5M MAUs; ₹1Cr ARR) — influencing roadmap across engagement, retention, and monetisation.
▸Refined video-serving experience with Engineering — drove ~80% QoQ growth in watch-time per user (to 6 min) and improved Google video ad monetisation.
▸Designed and launched gamified loyalty journeys linked to in-app actions — improved D30 retention from 15% → 22%.
▸Built A/B experimentation & feature rollout framework — contributed to +20% quarterly revenue uplift.
▸Acted as embedded analytics PM: translated product performance data into PRD inputs and drove UX prioritisation for the Engineering pod.
▸Led analytics for ONDC seller platform — shaped feature set; scaled to ₹30L+ GMV, 200+ MAUs, CM1-positive in 6 months.
▸Designed & shipped an AI Alerts & Recovery Framework (Email + WhatsApp automation) — improved collections efficiency +30% across 30+ DPD accounts.
▸Led and mentored a 5-member analytics pod through requirement scoping, sprint planning, and cross-functional stakeholder alignment.